

Lucratic Method is a consulting firm providing guidance on strategic and operational business initiatives to elite professional services organizations. The firm's offerings focus on the revenue and cost levers that drive sustainable growth and successful financial outcomes for service providers and their clients.
Support provided is based on universal management principles that fuel healthy commercial enterprises across all industries. Our approach is crafted from judgment and perspective curated over more than two decades of experience designing, building, launching and managing impactful projects across a range of core disciplines specifically relevant to professional services businesses.
The pace of change in the sector requires data-driven decisions rooted at the intersection of management science, market economics and commercial strategy. In a landscape characterized by consolidation of competitors and paradigm-shifting technologies, applying these disciplines with precision is a practical imperative for any organization seeking sustainable competitive advantage.
Building a thriving enterprise begins with alignment, creating harmony between the value delivered to clients and the operational structures that enable it. Stronger financial returns, deeper client relationships, and more rewarding careers await the firms and leadership teams with the vision to embrace practical change and pursue the opportunities presented by the dynamic marketplace.
Develop sustainable pricing and fee negotiation strategies, model successful alternative fee arrangements, and revolutionize the revenue process. We help firms improve profitability by establishing consistent brand/market positioning, and implementing systematic approaches to scoping, budgeting and matter monitoring.
Data holds great value, but first you need to collect and maintain great data. We assist with data collection and utilization strategies, technology requirements assessment and implementation planning, AI/automation use case identification, and change management, creating competitive advantage using their information assets.
Assess utilization patterns, streamline workflows, enhance productivity, and map growth strategies through team composition modeling. From resource management and team collaboration to performance metrics and process design, we help firms evolve their use of talent and capabilities to operate more efficiently and effectively.
Define your firm's growth opportunities and execution plans for achieving them. We facilitate strategic planning processes, support lateral targeting/vetting/integration, improve proposal development, formalize succession planning, and help leaders motivate teams to embrace their competitive strategy.
Elevate how you serve clients, differentiate your practice and frame your value proposition. From intake and onboarding processes to communication protocols and satisfaction measurement, we help firms deliver exceptional client experiences that drive retention and referrals.
Build high-performing teams and a thriving firm culture. We support talent development, leadership coaching, compensation and incentive design, and organizational structure optimization to help firms attract, develop, and retain exceptional legal professionals.
For firms with clearly defined challenges or initiatives, we offer focused project engagements with specific deliverables and timelines. This approach is ideal for discrete projects such as implementing a new practice management system, redesigning your client intake process, developing a strategic plan, or conducting a comprehensive operational assessment.
Each project begins with a scoping phase to ensure alignment on objectives, approach, and success metrics. We work efficiently to deliver actionable results while minimizing disruption to your daily operations.
Build internal capabilities through customized training programs and one-on-one coaching. We offer workshops on topics such as project management for lawyers, financial management essentials, effective leadership practices, and business development skills. Training can be delivered virtually or in-person, tailored to your firm's specific needs and experience levels.
For firm leaders, we provide executive coaching and mentoring to support leadership development, strategic thinking, and effective decision-making. This includes working with managing partners, practice group leaders, and attorneys transitioning into management roles.
Many firms benefit from continuous access to strategic and operational guidance without the overhead of a full-time executive. Our fractional advisory services provide regular touchpoints, strategic counsel, and implementation support on a retained basis.
This flexible model allows firms to tap into senior-level expertise as needed—whether for a few hours monthly to serve as a sounding board for firm leadership, or more intensive engagement to drive specific initiatives while providing ongoing operational oversight. Fractional support is particularly valuable during periods of transition, growth, or organizational change.
Keith Maziarek has nearly 25 years' experience building sophisticated business functions in the legal services industry. As a change agent, he applies proven business strategies and economic principles to help professional services organizations overcome structural and cultural challenges and operate like mature commercial enterprises. Areas of expertise include competitive strategy, profitability models, process design, client collaboration, revenue cycle optimization, business intelligence tool development and data analytics frameworks, among others. He has curated these skills at prominent firms such as DLA Piper, Perkins Coie, and most recently, Katten Muchin Rosenman.
Keith is a frequent speaker and published author in the commercial legal services industry. He is a co-founder and Advisory Board member of Legal Value Network and a Fellow in the College of Law Practice Management. Keith earned an M.B.A. from the Kellogg School of Management at Northwestern University, and a B.S. in Business Management from the University of Illinois-Chicago.

The American Lawyer | November 10, 2025 | Read the Article
Despite the overwhelming anticipation of cost savings in legal services thanks to AI-enabled workflows, that will only be the case for commoditized categories of work that can be largely automated. In the case of more complex work, AI is better positioned to deliver value to clients in the second most sought after value driver, budgetary certainty. This is because complex work is no cheaper or less valuable when enabled by modern AI capabilities, but it is able to reduce the variability of cycle times, outputs and results, and likely even enable higher-quality results to be generated. In this article, I explore this sometimes divisive topic and outline some of the economic drivers and value-generating factors of relevance. I also include a practical hypothetical to illustrate the principles at play in a more real-world scenario.
The American Lawyer | July 23, 2024 | Read the Article
There has been a lot of prognosticating about how law firms will need to price work as more manual labor is replaced by tech-augmented workflows (notice I didn't say replaced by technology alone, because that doesn't seem a likely scenario). If you break projects down into component pieces and think about the variables and probabilities of different outcomes associated with each, a few intuitive models for pricing present themselves that leverage the attributes of each component piece. But some of those components can no longer lean on the inputs element of production as that is not an accurate reflection of the utility and value of the outcome of that workstream. This is a problem for law firms, however, because that has historically been the engine of profit generation. Herein lies the inevitable dilemma for pricing professionals and law firm partners in this new landscape...and in reality, it's equally a dilemma for clients as they have almost unanimously struggled to untether effort from impact when it comes to services.
A very important implication of this dilemma is the redefining of where price and value intersect--and spoiler alert, it isn't where the fees for a reduced number of hours x hourly rate lands. In the old "fast - good - cheap" model, you can only pick 2, and if good isn't negotiable and fast is a given, guess what you don't get?
The American Lawyer | May 1, 2024 | Read The Article
In an article for The American Lawyer I discuss the transformative impact of generative artificial intelligence (AI) on the legal services industry. The potential of these technologies to replace a significant amount of manual work traditionally done by junior attorneys will inevitably mean law firms will need to make substantial modifications to operating models. Because the changes required to implement this technology are novel and complex, particularly in the professional services sector, they will likely result in changes in a number of areas, including talent recruitment, professional development and retention measures.
A closely related dimension of the topic is the increasing role of data scientists and technology experts, as the future of legal services is likely to involve a more robust blend of AI technology, legal expertise and data science.
Legal Value Network + The Blickstein Group | Read the Survey Reports
In each edition of the Annual Legal Pricing and Project Management Survey Report, my co-authors and I have selected a few key themes in the changes taking place in and forces impacting the law firm/corporate client relationship. This is the only survey in the industry that compares law firm and corporate legal department executive perspectives on common issues and challenges side-by-side to identify commonalities and disconnects.
Law360 | August 8, 2019 | Read the Article
Reviewing law firm direct and indirect cost growth trend data trends from the last 10 years or so reveals a relatively stable market equilibrium growth for both cost driver categories. Given the obsessive attention to cost reduction strategies that began as a result of the economic crisis of 2008, it would appear that the reflected levels hovering around the 3% mark can be interpreted to mean that firms have found an effective strategy for capital deployment that enables them to maintain the requisite service quality levels clients expect. However, this number contradicts a common refrain from clients that law firms' expenses grow too much, and should not exceed the US national inflation rate. Here I explore the unanticipated negative implications clients would experience if suppressed expense growth to the often-cited national inflation level of 2%. The true solution to this problem is not cutting costs, but rather collaborating to define priorities, agree on strategy and optimize service delivery.
Thomson Reuters, Legal Executive Institute | March 15, 2019 | Available on Request
Law firm time data exists in various states of disarray, but there is great potential in the analytical value of this information if it can be structured and harnessed to yield meaningful qualitative and quantitative pictures of how each workflow or deliverable was staffed and executed. Once this code is cracked, the utility of the insights gained cannot be exaggerated. I was asked to explore how time entry data analysis is being approached and enabled by technology vendors in the space. My goal was to illustrate the different approaches--structuring data at the capture phase or processing and making sense of unstructured data post-capture. There are many angles to this topic, but I hope this provides a practical exploration of at least the fundamental concepts related to the topic.
"Law Practice Magazine", American Bar Association | Feb 1, 2017 | Available on Request
Approximately 10 years into the legal industry business management renaissance, this article details contemporary themes in strategic pricing of legal services, and outlines the dynamics at play in client/firm fee negotiations and bidding exercises. Both basic and more complex concepts are covered, with the hope that the article will offer something for readers of all levels of sophistication.
The Ark Group | Nov. 1, 2016 | View the Book
I authored Chapter 2 in this book, entitled, "The 'every dollar is a good dollar' fallacy – The difference between good and bad revenue". This chapter details the destructive effects of chasing revenue for revenue's sake, while ignoring the important considerations that profitability can bring to making pricing and client acquisition decisions. A common phenomenon in the contemporary legal services sector, the chapter illustrates the common symptoms of this practice, and provides guidance on how to position a practice or firm to simultaneously optimize their margins and the value delivered to clients through their provision of services.
Iberian Lawyer | May 25, 2013 | Read the Article
Briefly touching on the dynamics of risk sharing pricing models, and how they can help to actually provide certainty and mutual benefit for clients and service providers alike. My thanks to my colleague and co-author Craig Rasile for bringing this publication opportunity my way.
Law360 | September 24, 2012 | Read the Article
Following-up on our narrative accounts of the changing pricing and profitability landscape in the legal services industry, Law360 was good enough to publish this subsequent piece dealing with executing against pricing, which focuses on general concepts of project management. Look for our next article in 2013, in which Harry and Kathy will be introduced to some new influencers in the pricing game--corporate procurement departments.
Law360 | May 10, 2012 | Read the Article
A follow-up article to the original AFA piece I co-authored with Bill Rudnick that was published in Law360. This article outlines the dynamics of non-hourly pricing models and how they can be crafted to meet the objectives of both client and firm.
Law360 | August 13, 2010 | Read the Article
The first article on the topic of alternative fees on that I co-authored with Bill Rudnick, we sought to take a more light-hearted approach to addressing some of the most common arguments people use against offering AFAs. This one was a lot of fun to write for obvious reasons, if you read it. Definitely a different approach, the credit for which all belongs to Bill. I was a huge fan of it when he explained it to me--hope people enjoyed this departure from the serious tone of most other pieces on this subject.
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